Compliant growth for health and care providers
Win the clients and staff you need, with marketing that stands up to an inspector
HLTH is a CQC compliance consultancy, so we start from the rules you are inspected against. We run your marketing, social media and recruitment, check every claim against your registration and the advertising rules, and HLTH Manage comes with every plan.
Read the transcript
Marketing a care service takes time you don't have. And every page, listing and advert has rules behind it, from CQC to the advertising codes. Get one wrong and it's a compliance problem.
On screen: five marketing jobs and the rule behind each. Your website: your CQC rating on show, once rated. Google and directory listings: only the services you are registered for. Adverts: the ASA's CAP Code. Job adverts: honest about pay and hours. Social media posts: claims you can back up. An advert calling a home the best care home in the Dales is flagged.
HLTH takes it off your plate. We run your marketing, and our compliance team, including a former CQC inspector, checks every claim before it goes live. On screen, each job is marked as checked by HLTH.
Your website goes from this… to this. On screen: the website of Brackenmoor House, a made-up care home. The old site says it is CQC approved and the best care home in the Dales, and takes enquiries by phone in office hours only. The new site says it is registered with CQC and not yet inspected, and has an Arrange a visit button, an AI enquiry assistant, a family's review and a careers link.
Honest about your registration, easy to enquire, and answered day and night.
Your Instagram goes from the odd post to a feed that looks like the home you run. On screen, a sporadic feed of clip-art posts, last posted nine weeks ago, becomes a consistent feed of the home's garden, meals, activities and job adverts: planned with you each month, written from your own news, and checked before it goes out.
Social media, adverts, recruitment, an AI enquiry desk, and HLTH Manage, our compliance software, in every plan.
So you can focus on what matters: your residents or patients, and your business.
Book a 15-minute call with HLTH. End card: Compliant growth, run for you. Brackenmoor House is a made-up care home. HLTH Compliance is not affiliated with or endorsed by CQC.
Where are you now?
Why marketing a care service is a compliance job
In health and social care, the way you market your service is regulated too. Once you are rated, your current CQC rating has to be on your website. Registration on its own is not a badge of quality, and CQC says so. A new location has to be added to your registration before you provide care there, and CQC does not treat a virtual office as a location. Your adverts sit under the ASA's CAP Code, and clinics face extra limits, such as the ban on advertising prescription-only medicines to the public.
A marketing agency can grow your enquiries and leave you exposed. We do both halves: the growth, and the check that every page, listing, advert and claim stands up to an inspector and to the advertising rules.
What you get that a marketing agency can't give you
- Every claim checked by HLTH's compliance team, which includes a former CQC inspector, before it goes live
- HLTH Manage in every plan: your policies, staff records and CQC evidence in one place, and the source of the proof in your marketing
- Social media run for you: posts written from your own news and evidence, and checked before they go out
- Recruitment adverts that are honest about hours and pay, and a safe recruitment checklist for every hire
- AI to do the heavy lifting on content, adverts and enquiries, with a person signing off everything that goes out
- One team for registration, variations, inspection readiness and growth, so your marketing never runs ahead of what you are registered to provide
Speak to one of our experts
Clinicians, a former CQC inspector and a former Registered Manager.
What happens on the call
- Pick a time that suits you. The call is free and takes 15 minutes.
- You speak to one of our experts about your situation.
- You leave with a clear next step, before any big commitment.
Before and after
Brackenmoor House is a made-up care home. Drag the handle, or use the arrow keys, to see its website and Instagram before and after.
A website that is honest and easy to enquire on
Before: “CQC approved”, a claim it could not back up, and enquiries by phone in office hours only. Here is what we changed.
- Messaging reworked around what families actually ask
- Every claim checked against its registration and the advertising rules
- Landing pages for each service and location, built to convert
- Tracking on every call, form and booking, so we know what works
- Ongoing conversion testing to turn more visits into enquiries
- An AI enquiry desk that answers day and night
A feed that looks like the home you run
Before: the odd post, whenever someone found the time. Here is what we changed.
- A content plan agreed with the home each month
- Posts written from its own news, people and events
- Designed in the home's own colours and style
- Every post checked by our compliance team before it goes out
- Comments and messages answered for you
Brackenmoor House and its photos are made up for illustration. The photos were generated by AI.
HLTH Manage comes with every plan
HLTH's compliance, HR and day-to-day management platform. It keeps your service ready for inspection, keeps your staff records in order, and holds the evidence your marketing is built from. No extra charge.
Ready for inspection
Evidence filed against CQC's quality statements, so you can see what is covered and what is missing before an inspector does.
Policies people have actually read
Policies issued to every member of staff to read and sign, with a running count of who has and who has not.
HR in the same place
Staff records, supervisions, appraisals, training and leave. Sensitive details are locked, and every opening is logged.
One list for the day
Everything overdue or due in the next two weeks, from fire door checks to DBS renewals, in one place you can search.
Build your plan
Start with a ready-made plan, or make it your own. Tick things on or off, set how much social media you want, and the price updates as you go.
Included in every plan
£495 a month- HLTH Manage: compliance, HR and day-to-day management software
- Your website, kept compliant, current and hosted
- Google Business Profile and directory listings kept accurate
- AI enquiry desk: every call and message answered, day and night
- A review programme for families, patients and staff
- A monthly one-page report and a quarterly compliance re-check
Compliant Growth Audit
For providers already up and running: a fixed-price review of how you win work today and where it leaves you exposed. If you join a plan within 30 days, the fee comes off your first month.
Compliance check
We review your website, Google listings, directory profiles, adverts and any rating or award claims against your CQC registration, Regulation 20A and the advertising rules, and list every risk in priority order.
Growth review
We look at where your enquiries, referrals and contracts come from today, what they cost you, and where you are losing them.
Evidence you can use
We find the compliance evidence you already hold that should be working as marketing, from your rating to your audit results and staff training.
A 90-day plan
You get a prioritised plan: what to fix first, what to stop, and what will bring in the most clients or contracts for the money. Yours to keep, whether or not you work with us.
Opening a new location or service?
A new location has to be added to your registration before you provide care there, and CQC says the change must be granted before you make it. We handle both halves. Our registration team prepares and files the variation, and the launch for the new location is built while CQC decides, ready to switch on the day it is granted.
Nothing goes live for care you are not yet registered to provide, and nothing waits once you are.
Where AI fits, and where it does not
We use AI where it saves you money without adding risk: drafting content and adverts from your evidence, answering enquiries out of hours, and spotting new tenders. Nothing written by AI is published or sent without a person at HLTH checking it first.
Personal and health information is handled under UK GDPR, and the AI enquiry desk only collects what your team needs to call the enquirer back.
What providers say about HLTH
CQC COMPLIANCEThe team are so knowledgeable and have up to date understanding of cqc regulations and requirements. I would absolutely use their service again.
Rejaul Islam, Skylight Psychiatry
CARE PROVIDER / CQC REGISTRATIONAll in all we have now reached the place where we want to get and it is only because of the complete and dedicated support of HLTH Compliance.
Catherine Wild, Abael Care Ltd
Who this is for
Compliant growth: common questions
Do we need to be an existing HLTH client?
Is HLTH Manage included, or extra?
How does social media pricing work?
Can you guarantee more clients or contracts?
Who owns the website, adverts and accounts?
Can you market a new location before it is registered?
How do you handle our CQC rating in our marketing?
Is advertising spend included?
How long do we sign up for?
A clear next step, before a big commitment
Book your Compliant Growth Audit
Start with a 15-minute call. We'll tell you honestly whether the audit is worth it for your service.
Speak to one of our experts
Clinicians, a former CQC inspector and a former Registered Manager.
A 15-minute introductory call to explain your situation, explore the right support and discuss the next step.